Matthew Prince on why Cloudflare offers a free version and always will (2016)

(webmasters.stackexchange.com)

78 points | by thatslast 3 hours ago

14 comments

  • daniel_iversen 1 hour ago
    I love cloudflare, seriously. Not sure what it is about the brand, but their products feel delightful, they feel like an honest business, they have great free tiers, their tech is “cool” and they seem to innovate a lot (I.e the recent AI blocking program etc). Just moved all my domains over from Whois.com (who on the other hand seem sneaky, don’t have auto renewals and slam you with an 80$ restoration fine for domains you forget to renew, and charge extra for basic security that should be free). Couldn’t be happier and wish cloudflare all the best!!
    • rpastuszak 1 hour ago
      FYI I just tried to read your blog but I’m getting the: “Sorry, you have been blocked” banner from CF.

      (Safari w. an adblocker, VPN off )

    • uhoh-itsmaciek 1 hour ago
      I've also been blocked from your blog. Firefox on Android.
      • nromiun 1 hour ago
        Same here with Brave on Android. I don't know why people take Cloudflare free CDN and place it behind such a strict firewall.
    • dzink 1 hour ago
      I love them as well, but i’ve had to be careful with the default managed rules - 800+ rules that sometimes overblock need to be easier to curate / select from.
    • twooclock 58 minutes ago
      Sorry, you have been blocked

      You are unable to access nexle.dk

      Firefox on android.

      • lencastre 42 minutes ago
        me too firefox on iOS latest
    • anonymous908213 1 hour ago
      "I love hosting my website behind a wall that blocks regular humans from viewing it"

      You do you I guess.

    • tourmalinetaco 1 hour ago
      Yeah, your blog is inaccessible. Both on iCloud Private Relay and bare IP, Safari and Brave.
      • pjjpo 1 hour ago
        > There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.

        If my blog got DoS'd from HN was remotely close to any of these, would be perfectly normal but as it stands this is exactly why gatekeepers are perhaps inevitable, but should never be reveled.

        • tourmalinetaco 59 minutes ago
          I don’t think you understand what’s going on here. They misconfigured their CF and made it impossible for actual users to access their website. That boilerplate text means nothing. I submitted no words, no SQL, and no malformed data, merely a simple access request across multiple browsers.

          If this amount of traffic across a small handful of users was enough to trigger a DoS, we should be getting proof-of-work captchas, not “you have been blocked” pages.

          • ArcHound 33 minutes ago
            Can confirm, I run my own stats on my own blog (no CF) and it's decidedly not easy to get dangerous amounts of traffic from HN.
          • Symbiote 31 minutes ago
            The site does work, including on Firefox for Android, for me in Denmark.

            Perhaps there's an unreasonable geoblock configured.

    • sneak 1 hour ago
      Your blog blocks me too. Vanilla iOS/Safari on a VPN in the US.
  • nikolqy 1 hour ago
    Ironically, Cloudflare Enterprise is apparently as expensive as—if not more—than Akamai.

    Cloudflare also has this 5-10ms phantom latency that they’ve never been able to fix, and it definitely hurts them when compared to Fastly, CloudFront and the others, especially when we start talking about serverless functions… (https://www.fastly.com/blog/debunking-cloudflares-recent-per...)

    Overall, I don’t imagine companies use Cloudflare because its solving some super niche issue, but it’s rather easy to slap on and may even reduce costs. I’ve used so many similar services and I can’t say that Cloudflare stood out in any way whatsoever. It felt super limited, and even the paid tiers don’t offer that many extra features.

    To their credit, they are a very transparent company that has made significant contributions over the years to open source, and has arguably been one of my biggest sources of inspiration in general, but they’re are not the Apple of the CDN industry.

    Edit: just a quick edit right after posting—I never really see Cloudflare in use directly by the top sites. They do exist, but it’s pretty rare, and even if you don’t believe me, I can always tell when a site uses Cloudflare due to its phantom latencies.

    • echoangle 34 minutes ago
      > just a quick edit right after posting—I never really see Cloudflare in use directly by the top sites. They do exist, but it’s pretty rare, and even if you don’t believe me, I can always tell when a site uses Cloudflare due to its phantom latencies.

      Are you saying you can feel that a website is using cloudflare because they have 5ms elevated latency?

      • computably 18 minutes ago
        I assume they're referring to some amplification of that latency that makes it easily observable. e.g. multiple round trips on a user interaction
        • echoangle 2 minutes ago
          Even if you have a button you click that changes color when the result return, I can’t really believe it. 5ms isn’t a lot, even with a two way journey it means that the effect you’re looking for is delayed by a single frame of your display (assuming 60hz).
    • sammy2255 49 minutes ago
      The phantom latency is likely their WAF running all its rules on your traffic on every request
    • MisterMunchkin 25 minutes ago
      Half of the internet goes down when they go down, you’re massively underestimating their usage.
  • userbinator 1 hour ago
    > Enable JavaScript and cookies to continue

    That about sums it up. Cloudflare has become the de-facto gatekeeper of the Internet, and that is IMHO very much NOT a good thing for anyone but Big Tech. Hostile user-agent discrimination to favour the incumbents, under the guise of "security".

  • ArcHound 1 hour ago
    Look, this is a great business strategy.

    The first point is data for a reason - the amount of traffic they see enables them to train models with capabilities beyond what the competition can do.

    With free tiers it's harder for competition to break into market as they'll need to convince customers that they are getting more for the money than Cloudflare offers for free. Then see point one about data.

    Sadly, this creates a choke point for the internet. When Cloudflare is down, "nothing" works. This used to be a problem, but if you're big enough, it's treated like a weather event. See AWS us-east-1 outages, I doubt anyone was compensated for the outage.

    So yeah, Cloudflare has a great position.

    What worries me is that AI data endpoint they're crafting. I don't think it's good idea that anyone has a hold of that much data.

    • rudedogg 1 hour ago
      Also, the threat to privacy. If I turn on iCloud Private Relay I get bombarded with CloudFlare captchas. It’s so annoying I sometimes turn it off just for that reason.

      Having some all knowing entity running the internet has a lot of downsides.

      • stingraycharles 1 hour ago
        This is something the owners of the website can configure. Private relay actually uses Cloudflare exit nodes, but if the website owner decides to configure their site with maximum protection, captchas is what you’ll get.
        • ArcHound 25 minutes ago
          There are two caveats though:

          1) users gave to configure this and not all will 2) you have to trust Cloudflare

      • sroussey 1 hour ago
        I run iCloud private relay and I get very few of their captchas. Actually, I think they are concentrated on just a couple of sites.
      • tourmalinetaco 1 hour ago
        Yeah, it’s practically every website for me, and sometimes even on my bare IP.
    • tourmalinetaco 1 hour ago
      Also, if a legal group is considered verboten by CF then they’re incredibly susceptible to DDoS, and there are realistically no alternatives due to that. It creates an avenue for private censorship. It also creates a double standard where illegal websites are allowed (despite being actively reported to both CF and law enforcement), while legal websites that are “unattractive” aren’t.
      • ArcHound 35 minutes ago
        A similar idea in the other direction: Cloudflare can effectively block access to internet for selected groups. This might be lawfully required by USA at one point or another for now obvious reasons.
  • rtrgrd 2 hours ago
    Could we add (2016) to be title?
  • packeted 1 hour ago
    I'm a big fan of Cloudflare and love how they've been improving their interfaces recently. I run a few sites that get 30k uniques a day and it amazes me that I can run them entirely for free - although I now choose to pay $5/month. Their services play very nicely with agents using wrangler and their domains service is top notch. At one point I was a bit netlify proponent but they banned one of my sites without even telling me for an unsubstantiated trademark complaint. Also love that they run 1.1.1.1.
  • pjmlp 1 hour ago
    Just like Vercel and Render, thus many folks will get started there instead of having to deal with giving a credit card to the usual hyperscalers.

    We have done prototypes of distributed systems based on SaaS products with such kind of accounts, and when proven to work, it is much easier to get the buy-in for the credit card, than starting with asking for money first delivery later.

    • nromiun 1 hour ago
      That is not a great comparison. If you compare bandwidth prices from all places Cloudflare comes at the very bottom and Vercel/Render at the very top.
      • pjmlp 1 hour ago
        Still cheaper than getting Amazon and co, which require pay for play.
  • EGreg 2 hours ago
    It isn’t just free. It’s effectively anonymous.

    Most hosting (eg AWS) requires you to say who you are, provide a lot of ID. I think some don’t at first (eg Azure, Hetzner) but eventually you need to pay via a credit card, include your actual name etc.

    With Cloudflare, you literally only need an email address. It continues to be free.

    The second best is Hostinger, where you can pay with crypto.

    Github pages is great too, but you don’t really get all the power to customize your own website.

    • ghais_dev 1 hour ago
      And enough control to keep a privacy promise. My evening project is a free, no-signup web app on Pages. A _headers file gives me a strict CSP, so I can say "exactly two remote origins" on the privacy page and anyone can verify it in devtools. Redirects, a custom domain, static files plus one API origin, zero cost for over a year. The product has no business model, so without that free tier it simply would not exist.
  • Onavo 2 hours ago
    Most people have forgotten just how cheap bandwidth is. Too much AWS lead cloud pricing propaganda brain rot. Without the high prices, your big clouds won't be able to afford 6-7 figs of engineering salary.

    If you have questions about bandwidth pricing, just go lookup the video piracy streaming sites that's almost completely powered by ads. They are not YouTube scale and most barely last a year before they have to come back with a new domain (because of deplatforming, not because they ran out of money).

    A terabyte of bandwidth is maybe worth a dollar at scale (amortized globally, some places are more expensive than others i.e. Africa, certain parts of Asia). Yet the managed clouds gouge customers like there's no tomorrow.

    • thephyber 1 hour ago
      CloudFlare and the hyperscalers are the reason bandwidth costs have dropped so dramatically.

      I remember hearing from a CloudFlare founder not long after they raised an early round how they had to go around negotiating large peering contracts to make enough bandwidth available for their customers. And that Australia was by far the most expensive region because they had very few undersea cables and only a single company providing that access.

      End users present like you can always drive up to the gas station and there will always be plenty to fill up your 10-20 gallon tank. But behind the scenes are massive distribution networks and a market making mechanism.

      Also I don't buy your premise that illegal video streaming only make money on ads. I'm under the impression they also sell access to a lot of viewer's machines to companies that want to crawl the web and appear to come from lots of residential ISP nodes.

      • privacyishuman 1 hour ago
        > Also I don't buy your premise that illegal video streaming only make money on ads. I'm under the impression they also sell access to a lot of viewer's machines to companies that want to crawl the web and appear to come from lots of residential ISP nodes.

        How would they do this from your web browser? If we're talking about TV apps, many piracy ones are FOSS while legal companies turn your TV into a residential proxy.

        It's a highly competitive space: https://fmhy.net/video#stream-aggregators

    • otterley 1 hour ago
      That’s because with managed clouds, you’re not actually paying for egress traffic when you pay for egress traffic. You’re paying your fair share of the incredibly expensive massive, distributed, low-latency, high-bandwidth, reliable network infrastructure used to glue the entire cloud together. The thing that can withstand massive DDoSes without breaking a sweat. It’s textbook cross subsidization.

      CloudFlare doesn’t operate a massive cloud infrastructure so they don’t have the same cost structure.

      Unfortunately the cloud providers don’t make this clear to the world, leading to a lot of grumbling from people who think bandwidth should be charged on a pure cost-plus model.

    • versooth 2 hours ago
      > just go to lookup the video piracy streaming sites that's almost completely powered by ads

      They are often down, slow, or congested.

      Impressive for their low revenue, but I'm not sure how relevant to cloud customers that want better quality than that.

      And yes, I know cloud services are often down, slow, or unavailable, but it's a matter of degrees.

      • ronsor 2 hours ago
        They're down, slow, and congested, but spend 1/10000th that companies shackled by big cloud do.

        Are you saying that legitimate businesses cannot find something better for 1/100th the price instead?

        • pjmlp 1 hour ago
          For the same reason companies are doing backends in JavaScript and Python instead of something more fit to purpose.

          The cheaper pool of work force to fish from, instead of folks with more specialised knowledge.

          • ozgrakkurt 28 minutes ago
            Paying big tech companies is much better than hiring better people you know. They told me at the last restarted aws conference was at.
    • charcircuit 1 hour ago
      A 100 Gbps uplink is an average of $0.03 per Mbps per month for transit. So that would be $0.00093, a tenth of a penny for a terabyte. This is not even counting peering agreements that make sending the bandwidth free, or the 95th percentile billing which makes spikes free to handle. Or that bandwidth is only charged 1 way (eg. If most of your bandwidth is sending data to consumers then sending data to your server is free).

      https://resources.telegeography.com/ip-transit-price-erosion...

  • asadm 2 hours ago
    Cloudflare is exclusively what I use for any infra work I do (and I do a lot for various projects and startups of my own/others I advice). If something doesn’t fit cloudflare primitives, I try to rethink my design before reaching for gcloud etc.

    They even do docker containers now which is great but durable objects and workers are game changer for me.

    The easy nextjs deployment is also my go-to now that vercel isn’t my preferred vendor.

  • theanonymousone 2 hours ago
    > In 2015, our employment acceptance rate was 1.6% ...

    What does that mean? That 1.6% of their offers were accepted by candidates? If so doesn't seem very high...

    • multifasciatus 2 hours ago
      From the context, my interpretation is that he is saying “We make job offers to 1.6% of applicants”.
  • meinersbur 1 hour ago
    At some point "enshittification" will likely also come to Cloudflare. They have the scale already, some new manager and/or investor/shareholder will push for all the money they can get, even if it has long-term cost.
  • fahrvrgnugen 2 hours ago
    [dead]